I'm a design strategist with dual expertise in UX design and technical development, holding a Master's in Design Innovation Management and a Bachelor's in Information Technology (Honors). My unique blend of skills allows me to bridge the gap between user needs and technical implementation, creating solutions that are both beautiful and functional.
With experience across Malaysia, Singapore, and Indonesia, I've developed a multicultural approach to problem-solving. My work spans UI/UX design, research delegation, and digital product development always with a focus on sustainable innovation and measurable impact.
A refined approach to design and technology
Interface systems & design languages
User testing & behavior analysis
Interactive design validation
Accessibility & performance
Design systems, prototyping, collaboration
XD, Premiere, Photoshop, Illustrator
HTML/CSS, React, Tailwind, Bootstrap
My path through design innovation and technology development
Delivering intuitive interfaces and user experiences for web and mobile applications across Southeast Asia.
Represented APU at global media summits, discussing emerging technologies in digital content creation.
Documented high-level dialogues on education innovation, sustainable development goals (SDGs) and the use of Artificial Intelligence (AI).
Developed automation tools and designed executive presentations for a leading Islamic bank.
Selected work from the past few years
Fjällräven Digital Experience Concept is a user-centered design project that reimagines how outdoor brands can enhance customer engagement through technology. By combining sustainability values, thoughtful UX strategy, and brand storytelling, the project explores how Fjällräven can create a more transparent, community-driven, and environmentally conscious digital ecosystem.
Designed a comprehensive website for Singapore's Trading Card Game community, creating a centralized platform for TCG enthusiasts to connect and engage with content. The solution addressed the growing demand from the region's expanding player base.
Developed a seven-phase model guiding companies in adopting transparent and sustainable practices. This thesis project highlighted technology's crucial role in building consumer trust and supporting Malaysia's national sustainability goals.
Designed a bronze award-winning mobile application that combats food waste by connecting individuals and businesses with surplus food. Replate fosters sustainable living through community-driven food sharing and consumption.
Created an intuitive interactive whiteboard module for e-learning platforms as a final year project. This solution enhances online education by providing dynamic tools for students and educators to collaborate visually.
Developed a digital gift card marketplace enabling seamless purchase and gifting experiences. The platform accommodates diverse customer needs while maintaining an intuitive user journey.
Get in touch for collaborations or inquiries